Bringing heart to hashtags: Washington Freedom’s Sumeet Rajpal

Sumeet Rajpal, a small-town boy, transitioned from IPL media management to spearheading social media for Washington Freedom in Major League Cricket. Overcoming initial challenges, he strategically leveraged player collaborations and authentic content, resulting in a significant increase in followers. Rajpal emphasizes building relationships and crafting narratives, highlighting the evolution of social media's role in sports.